Blog post 5

Social networks are the new thing for businesses. They want the empathy I talked about before so they made their advertisements and groups into the social networks of Facebook, Twitter, YouTube etc. But certainly what is next? I have serious wonderment as the book came to a close. The businesses and companies had permeated into our personal lives for the better and worse, yet how much farther will they go? Will the success of this capitalist society end up giving up our right to be personal? It is both terrifying and thought provoking how much these types of marketing is slowly draping itself into our personal life.

Blog post 4

Many of the undefinable a of business must be attempted to be made quantifiable in order to succeed. The establishment of luck does not help anyone. The variables must all be accounted for and it is interesting to see how the social aspect adds another new twist to this equation. The social part of business is probably the one least quantifiable. One cannot give a number and percentage to likability, or even how great a relationship is. Yet a business must somehow define their own personal social agendas and see if the business will be impacted positively or negatively.

Blog post 3

The idea of empathy May have been prominent beforehand, but the recent chapters gave me a new insight on business truth. It is indeed at a stage in time where the social perspective is one of the most important in regards to business, yet there should still be a hierarchy in business. Not the CEO to the janitor type of hierarchy, a hierarchy where does the consumer control the market or the producers control the market. The argument can be made for both sides and in our talks on entrepreneurship, we talk about fulfilling a need. But creating one also seemed to go hand in hand. It made me think that although both creating and fulfilling a need may make me money, do the social implications of which side is in power take away or add on to anything?

Blog post 2

The idea of the social aspect of business is emphasized in the next three chapters. I agree and feel intrigued how the awareness of social relations now impact businesses. Not only do the businesses now have to cope with the social media side of their organization, but also there is more of a focus on the interior of the organization, how employees relate to other employees. It seems in the modern era, the extra thinking of social nuances also impacts our companies in a great way as now the focus for success is not so much the mere material goods, but the guided social interactions that come along which can lead to positive synergy; thus, better results overall for the company.

Blog post 1

It is interesting as the first two chapters of the book did not seem to be a business book, rather, an introduction to what social media was and the social nuances it encompasses. Social media is indeed the new way of advertising. I personally believe that current companies, organizations, and corporations cannot grow without the aid of social media. In the very definition, it is a "social" part of the internet, it causes the people to want more out of media as they do in their interactions with real humans, empathy and understanding. More than ever, social media is now a place where friends and groups can be made, and businesses must take advantage by utilizing its potential as an easy and relatable way of advertising.